Stuart Rockett

May, 1988 - September, 1997

Full Time

Planned, wrote, edited and scheduled company newsletter. Supervised graphic production. Assigned and oversaw on and off- site writing and photography projects. Wrote and edited press releases and arranged interviews with media and company personnel. Official company photographer for media and internal events.

September, 1997 - March, 1999

Full Time

Conceived and wrote marketing materials for public and financial professional use, including reports, brochures, newsletters, sales presentations, press releases, audio and video communications, advertising copy and direct mail. Oversaw artistic production. Managed retail marketing communications and brand initiatives. Developed communications strategies to support sales and product management teams. Updated design of existing marketing materials. Assigned and edited projects of marketing communications writers. Arranged media interviews with company personnel and conducted press tours.

June, 2000 - December, 2001

Full Time

Joined firm after four months in a consultant capacity to direct all corporate communications for start-up separate account company. Managed nationwide marketing, communications, public relations and sales support strategies. Company ceased operations in December 2001. Created and implemented corporate communications strategy. Established corporate identity and voice. Enacted communication disciplines, style and routing procedures and trained company personnel. Created collateral for public and financial professional use, including website content, brochures, newsletters, presentations, reports, training materials, sales tools, direct mail, video and audio scripts. Conceptualized and directed artistic layout of all materials with design team. Managed public relations.

May, 2002 - June, 2003

Full Time

LLC, Launched marketing communications department for start-up separate account division of Jackson National Life. Directed corporate communications, public relations and marketing initiatives including website, multimedia, advertising and direct mail. Developed brand, positioning and creative strategies. Continued in a consultant capacity for five months at conclusion of employee tenure. Strategic and tactical planning, policy and infrastructure development and execution with executives and department vice presidents of marketing, compliance, operations, and sales in establishing cohesive operating procedures. Conceived and created materials for official public launch of new subsidiary. Developed collateral for financial professional and public use, including website, marketing and sales tools, brochures, presentations, training materials, reports, direct mail, advertising and audio/visual materials. Directed artistic design of all marketing communications. Established and managed relationships with vendors and fulfillment companies. Editorial direction and quality audit of all materials.

February, 2005 - March, 2006

Full Time

LLC, , Emerald Publications, , Joined firm after 15 months in a consultant capacity to transition Corporate Communications to a fully internal department and creative development of collateral for financial and insurance professionals, public, and employees, including marketing and sales tools, print and broadcast advertising, brochures, website, training materials, presentations, audio and video scripts, direct mail and newsletters. Enacted formal communications disciplines, guidelines, style, and review / routing procedures. Implemented project management tracking system for Marketing and Corporate Communications departments. Directed public relations functions and personnel. Updated and streamlined collateral production procedures. Artistic direction of all collateral produced by internal and external design teams. Editorial direction and quality audit of all materials produced internally and by vendors.

November, 2010 - November, 2010

Full Time

Franklin Templeton Investments, Asset Marketing Systems

April, 2006 - Current

Full Time

Editorial Develop, write and edit collateral materials for professional, public, and internal audiences, including oMarketing and sales tools oPrint and broadcast advertising oCustom brochures for company, specific products, and individual users oWebsite content production and design direction oTraining materials for internal and external audiences oPresentations oAudio and video scripts oDirect mail oNewsletters oPress releases oTrade show and events materials oFormal company correspondence for executive management Brand establishment and development. Create and incorporate consistent voice and tone to establish firm identity by message and style of delivery. Enact formal communications disciplines; style guidelines, and review / routing procedures for company personnel at all levels. Manage public relations functions. Build successful marketing communications departments and revitalize existing teams, evaluating key strengths of writers, graphic designers and related personnel. Editorial direction and quality audit of all materials produced to ensure consistency of message delivery and brand awareness. Assign and manage projects of department staff, contractors and external vendors. Conceive and direct artistic development of all collateral produced by internal and external designers. Client list includes