Me
Name
Gerard Corbett
My Sites
General Experience
Industry
Information Technology
Job Summary
Experienced strategic leader with proven ability to develop and execute marketing and communications programs that are aligned with and help accomplish business goals and objectives. Have worked in Fortune 200 firms managing and implementing programs to advance corporate culture, enhance brand understanding and trust, and enable organization harmony and effectiveness.
Employment History
International Harvester Company / Manager, Technology Communications
Employer
International Harvester Company
City & State
Chicago, IL
Position
Manager, Technology Communications
Dates
June, 1981 - June, 1982
Job Category
Full Time
NASA Ames- ARO Inc. / Scientific Programmer
Employer
NASA Ames- ARO Inc.
City & State
Mountain View, CA
Position
Scientific Programmer
Dates
September, 1970 - June, 1977
Job Category
Full Time
Responsibilities
Provide engineering support and computer programming on IBM 360 at NASA Ames Research Center, Mountain View, CA
Four Phase Systems, Inc / Senior Software Writer
Employer
Four Phase Systems, Inc
City & State
Cupertino, CA
Position
Senior Software Writer
Dates
June, 1977 - May, 1978
Job Category
Full Time
National Semiconductor Corp / Senior Technical Writer
Employer
National Semiconductor Corp
City & State
Santa Clara, CA
Position
Senior Technical Writer
Dates
June, 1978 - June, 1979
Job Category
Full Time
Creamer Dickson Basford, Inc / Senior Account Executive/Program Manager
Employer
Creamer Dickson Basford, Inc
City & State
Providence, RI
Position
Senior Account Executive/Program Manager
Dates
June, 1979 - May, 1981
Job Category
Full Time
Responsibilities
.
Gould Inc / Director, Corporate Communications and PR
Employer
Gould Inc
City & State
Rolling Meadows, IL
Position
Director, Corporate Communications and PR
Dates
June, 1982 - September, 1989
Job Category
Full Time
Asarco Incorporated / Director, Corporate Communications
Employer
Asarco Incorporated
City & State
New York, NY
Position
Director, Corporate Communications
Dates
September, 1989 - December, 1994
Job Category
Full Time
Responsibilities
Corporate Communications role, serving as corporate and financial communications and industry relations of ASARCO Incorporated, a global integrated producer of non-ferrous metals. Enhanced Public Awareness & Corporate Profile. Championed effective communications strategies in support of corporate goals and the promotion of the company's achievements. Executed an extensive environmental communications program covering Super Fund sites in Washington State, Montana, Colorado, Texas, New Jersey and Arizona; as a result of this effort on behalf of the North America metal producers, named “ PR All Star ” by Inside PR, a leading industry publication.
Loral Corporation / Vice President
Employer
Loral Corporation
City & State
New York, NY
Position
Vice President
Dates
January, 1994 - January, 1995
Job Category
Full Time
Responsibilities
Served as, Corporate Communications and corporate officer Loral Corporation (previously one of the nation's largest U.S. defense contractors). Contributed to Increased Shareholder Value. Developed and managed a robust investor relations program to help drive the desired valuation of the company, effectively analyzing and disseminating the company story, enhancing and maintaining the credibility of top management through various means of disclosure, continued development of the shareholder base, and improved analyst coverage. Implemented Proactive Corporate Communications for Multiple Business Deals. Oversaw communications for the acquisition of IBM Federal Systems Division, the IPO of Loral's Globalstar Satellite Telecommunications venture, and the resolution of the troubled FAA automation program. Demonstrated the ability to work effectively with media and a variety of business partners.
Hitachi America, Ltd / Vice President and General Manager
Employer
Hitachi America, Ltd
City & State
Brisbane, CA
Position
Vice President and General Manager
Dates
June, 1995 - December, 2007
Job Category
Full Time
Responsibilities
Vice President and General Manager, Branding and Corporate Communications, Group / General Manager, Web Strategy Center, Brand Committee driving the branding, corporate advertising, public relations, investor relations, corporate marketing, Internet, customer support and and employee communications and community relations Hitachi and the Hitachi brand based at Hitachi America (the North America of $112 billion, Hitachi, Ltd., Tokyo, Japan.) Amplified the Company's Market Strength and . Developed and implemented innovative communications strategies to position Hitachi as an industry leader. Developed and launched breakthrough brand campaign known as “ Hitachi | True Stories ”, which gained award-winning recognition, resulting in 20% increase in unaided awareness. Implemented Best Practices Corporate Brand Management. Created, built and managed the corporate brand, providing insight, vision, and creativity in developing brand value, consistent messaging, and brand momentum inside and outside the organization. Pioneered and championed the company's Internet presence through creation and expansion of a global corporate website. Played a Leadership Role in the Evolution of the Communications Function Hitachi. Developed and implemented an integrated corporate communications strategy to ensure consistency in messaging across a diverse internal infrastructure comprised of more than 900 different Hitachi entities, as well as externally with industry analyst firms and press / media firms. Developed and Managed Hitachi's First Global Web Site. Led development and execution of Hitachi's Global Web Site and Strategy, including global customer service web infrastructure and harmonization of more than 1, 000 different web sites. Also, established strategic communications plan to drive public understanding and awareness of the company, serving as " the face " of the organization.
Redphlag LLC / Consultant and Founder
Employer
Redphlag LLC
City & State
San Bruno, CA
Position
Consultant and Founder
Dates
January, 2008 - Current
Job Category
Full Time
Responsibilities
San Bruno, CA- 2008- Founder and consultant of this marketing, communications, coaching and consulting services firm. Serving as marketing consultant for China- based university and middleware startup focused on smart grid and home networking. Business development and marketing consulting for optical topography and real estate startups Brand Strategy, Messaging and Social consulting to San Francisco Film Society and Kids' Turn non-profit organizations
Education History
Institution
San Jose State University
Institution type
UNIVERSITY
Education type
Bachelors of Arts
Attend
September, 1974 - June, 1977
Major/Certification
Public Relations and Journalism
Institution
Community College of Philadelphia
Institution type
COLLEGE
Education type
A.A.
Attend
September, 1968 - June, 1970
Major/Certification
Electronics Engineering
General Skills
Expert Level
Leader, Culture, Organisation, Marketing, Start Up, Strategy, Branding, Public Relations, Investor Relations, Customer Support, Employee Communications, Community Relations, Strength, Best Practice, Brand Management, Creativity, Leadership, Communications, Media, Trade Shows, and International
Gerard Corbett's Network
Licenses and Certificates
Certificate Name
APR
Issued By
Public Realtions Society of America
Issued On
June, 1982




